Blake specializes in diverse business strategies, having begun his journey in a family office-style private equity firm at the age of 19. Before his journey in crypto started, he designed the systems and processes for a $250mm AUM real estate fund which has now led them to scale to $4b AUM in under 2 years. After leaving and joining the crypto industry Blake decided to build his own startup in hopes to onboard the next generation of users into crypto via rewarding them with crypto for shopping online. Blake now lives in Los Angeles with his 4 surfboards.